Building aFood Revolution
We're not just another food brand. We're a movement of people who believe that food should be pure, simple, and honest—without compromise.
Our Mission
To make zero-additive, clean-label food the standard in India—where every ingredient is recognizable, every label is transparent, and every choice supports long-term health. We're proving that natural food can be accessible, delicious, and trustworthy.
Why We Started
It started with a simple question: "Why are there so many ingredients I can't pronounce in my food?"
The more we researched, the clearer it became—most packaged foods are loaded with preservatives, artificial colors, flavor enhancers, and stabilizers that we don't need and our bodies don't want.
We realized Indian families deserve better. Food that's made with real ingredients, labeled honestly, and created with care. So we decided to build it ourselves.
The Problem
- ✗Hidden additives in "healthy" products
- ✗Confusing ingredient labels
- ✗Misleading "natural" claims
- ✗No transparency in sourcing
Our Journey
From a simple idea to a growing movement for clean food
2025
The Awakening
Started reading ingredient labels and realized how many hidden additives were in everyday foods. The journey to create something better began.
Mid 2025
Building Trust
Testing products and learning from feedback. We're working to create a community of people who believe food should be pure, simple, and honest.
Now
Growing Together
Building a community of people who believe food should be pure, simple, and honest. The movement has just begun.
What We Stand For
These principles guide every decision we make
100% Transparency
Every ingredient listed. Every source traceable. No hidden additives, no confusing names, no fine print.
- ✓Clear, simple labels
- ✓Source transparency
- ✓No marketing tricks
Zero Compromise
Real ingredients only. No shortcuts with preservatives, artificial colors, or flavor enhancers—ever.
- ✓No artificial additives
- ✓Quality over profit
- ✓Rigorous testing
Community First
Built with and for people who care about food. Your feedback shapes our products and practices.
- ✓Listen to feedback
- ✓Support local farmers
- ✓Educate about clean eating
Meet Harikrishnan
Software engineer who quit for the real food revolution
The Founder
Software engineer from Kerala who quit his job to spark a real food revolution. Building TrooAahara to make people healthy by decoding labels and spreading awareness about what they're really eating.
Join Our Movement
Be part of the change. Follow our journey as we build the future of clean food in India.